Lasting colour, blonde without brass
After colouring or lightening, your hair becomes more porous: colour fades faster, blonde drifts towards yellow or brassy tones, and the hair itself is weakened by the chemicals.
Caring for colour-treated hair means two goals at once: keeping the colour, and protecting the hair the colour has weakened.
Our hero is Olaplex No.3, a pre-wash treatment designed from the start for coloured and lightened hair. Follow it with the Wella ColorMotion+ shampoo and conditioner, which are gentle on colour. For blondes, use a purple shampoo such as Olaplex No.4P or K18 TripleBright once or twice a week to neutralise brassiness, then Olaplex No.9 serum for daily protection from heat and pollution.
The hero
Olaplex
Start here — it does the most for this concern. Then build the routine below.
Cleanses without stripping moisture
Softens and detangles after every wash
An intensive treatment once or twice a week
Stays in to protect your hair all day
